HSBC Middle East has signed a five-year partnership through JCDecaux Middle East for the advertising rights on jet bridges and shuttle buses at Dubai International and Sharjah International Airports.

The campaign is the biggest ever in the Middle East, and HSBC’s largest single media investment in the region.

HSBC brand advertisements will be exclusively placed on every access between the planes and the terminal buildings at Dubai and Sharjah airports, internal and external panels on approximately 60 air bridges and the exterior of around 100 shuttle buses.

All these are going to reach up to 60 million regional and international passengers that pass through these airports each year.