Airlinetrends.com
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London Heathrow partners with BBC’s Masterchef judges for airport F&B guide
This article is re-published with kind permission of “www.airlinetrends.com”. Heathrow Airport has created its first ever food guide, Food on the Fly, in conjunction with restaurateurs and MasterChef judges John Torode and Gregg Wallace, who have turned their critical gaze on the 73 restaurants, bars and cafés which operate at the airport. The two are…
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Consumer brands choose airports as locations for experiental marketing campaigns
This article is re-published with kind permission of “www.airlinetrends.com”. Being high-traffic locations with a diverse and international mix of consumers, brands see airports as an interesting setting for marketing campaigns. We have reported before how consumer brands are teaming up with airports to offer passengers free, branded, airport amenities such as charging zones, video and music rooms,…
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Buy your airline ticket in style: Qatar Airways open ticket office in Harrods
This article is re-published with kind permission of “www.airlinetrends.com”. We have reported before airlines in Brazil have been developing innovative strategies as they compete to win over the new Brazilian middle class, many of whom are entirely new to air travel. For example, TAM and low-cost carrier GOL are targeting this segment with novel sales…
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Iberia first airline to allow passengers to print their own luggage tags
This article is re-published with kind permission of “www.airlinetrends.com”. Iberia this week became the world’s first airline to allow passengers to download and print their own luggage tags from its website. Rather than queuing up at an airport desk or kiosk, the service – which is called MyBagTag (video) – lets passengers can print their…
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British Airways to trial electronic baggage tag
This article is re-published with kind permission of “www.airlinetrends.com”. British Airways will start testing an electronic baggage tag which could remove the need for a new paper tag each time a traveller flies and speed up passenger check-in times at the airport. Passengers can update the digital suitcase tag to display their flight information by…
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The Social Tree at Singapore Changi Airport lets passengers leave a ‘digital memento’
This article is re-published with kind permission of “www.airlinetrends.com”. Singapore’s Changi Airport has just unveiled an interesting art installation, called The Social Tree, which plugs into a trend dubbed “Life Caching” by trendwatching.com At close to nine meters tall and 11 meters in diameter, The Social Tree is surrounded by eight touch-screen photo booths that…
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IndiGo lets passengers taste and vote for their favourite buy-on-board sandwich
This article is re-published with kind permission of “www.airlinetrends.com”. In just a few years, low-cost carrier IndiGo has become India’s largest domestic carrier by securing nearly 30 percent of the local market. IndiGo’s popularity with Indian passengers is based on its ‘no-frills chic’ approach towards flying. According to IndiGo President Aditya Ghosh, the airline’s philosophy…
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Airlines embrace their inner tech-geek
This article is re-published with kind permission of “www.airlinetrends.com”. One of the hardest marketing messages to convey is that you are current, and understand the market. ‘Silicon Valley favourite’ Virgin America is one of the best examples of this. Easy to recognize thanks to its iconic cabin lighting and hip and forward-looking approach to airline…
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Virgin America lets passengers buy fellow travellers cocktail, snack or meal via the IFE system
This article is re-published with kind permission of “www.airlinetrends.com”. Virgin America’s in-flight entertainment and communications (IFEC) platform, known as Red, may very well be the world’s most feature-rich IFEC system. For example, the high-definition touch screens on each seat-back feature live satellite television, the first ever seat-back digital shopping platform, an open tab service, and…
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airBaltic to let passengers customize their buy-on-board meal
This article is re-published with kind permission of “www.airlinetrends.com”. By Nikos Loukas, InflightFeed Latvia-based low-cost carrier airBaltic is known for churning out attention-grabbing innovations. Along with differentiating its Business Class by serving passengers a 3-course meal based on organic, seasonal products from local Latvian farmers, freshly brewed Nespresso coffee, airBaltic has come up with a…
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Virgin Atlantic takes to the streets of Boston to surprise its Twitter followers
This article is re-published with kind permission of “www.airlinetrends.com. Airline marketing is undergoing a phase that’s exceedingly exciting, unpredictable and creative. Faced with ever more experienced consumers, who routinely ignore the commercials and ads thrown at them, airline brands are finding new ways to break through the advertising clutter to reach and engage consumers. Surprise…
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Japanese LCC Peach lets passengers download free IFE content at the airport
This article is re-published with kind permission of “www.airlinetrends.com”. Airlines around the world are responding to the explosion in passenger use of smartphones, notebooks, tablets and e-readers by introducing onboard Wi-Fi and/or wireless inflight entertainment systems. The result is the emergence of an alternative eco-system to today’s traditional seatback-based IFE systems, which sees tech-savvy passengers…