Airlinetrends.com
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Digital art installations at Changi Airport aim to engage today’s connected travellers
Connectivity and digitalization are revolutionizing the airline passenger experience, most notably by empowering passengers to manage their journey by providing them with real-time information and on-demand services. Tapping into the mindset of today’s connected travellers, Singapore’s Changi Airport has developed interactive art installations at its terminals in an effort to “engage, excite and encourage visitors…
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Delta raises the bar in Business Class with ‘Delta One Suites’
This article first appeared on TheDesignAir When airlines such as Qatar Airways have announced recently they are working on brand new Business Class seats and Emirates is working on new First Class suites, it was a surprising twist to see Delta, a US carrier, to leap-frog the Gulf-based competition with an adapted Thomson Aero Seating…
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Ryanair lets passengers rate their flight via its mobile app
In the past two and a half years, Ryanair has been busy upgrading its products and services, stepping up its digital innovation activities, as well as opening routes to main airport hubs in an effort – called ‘Always Getting Better’ – to appeal more to business travellers. “This is not a PR stunt,” said CEO…
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Jetstar Asia launches inflight book exchange
In an effort to encourage reading among Singaporeans while onboard the plane and during their holiday getaways, Qantas’ Singapore-based LCC Jetstar Asia has launched a book swap initiative. Billed as “the world’s first flying book exchange” and the “latest in in-flight entertainment,” the Jetstar ‘Big Book Swap’ is a partnership with Singapore’s National Library Board.…
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Emirates adds augmented reality touch to its Economy Class amenity kits
In an effort to have passengers take their amenity kit with them after their flight as a branded souvenir, airlines increasingly come up with innovative designs. Think amenity kits that can be re-used as a branded tablet case, while for example SWISS offers passengers in Business a ‘winter edition’ of its amenity kit that includes…
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Brazil’s Azul partners with São Paulo food truck for new onboard menu
From its California origins, the food truck phenomenon has exploded in cities across the world, evolving from chip stands into quality gourmet food. Tapping into the food truck trend, about half a dozen airlines – including Air France, Lufthansa, Austrian, Delta, United and Korean Air – in the past few years have sent their own…
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United takes ‘Lounge to Landing’ design approach for new ‘Polaris’ Business Class
United Airlines hopes to outshine competitors with a redefined international Business Class experience – called Polaris – named after the brightest star in our night sky. United and London-based design firm PriestmanGoode have worked on the design and development of the Polaris service over the past three years, with the aim of re-branding and redefining…
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SAS offers frequent flyers a space to meet and work in downtown Stockholm
Scandinavian Airlines (SAS) is taking an innovative approach towards the development of its lounges by offering different lounge concepts for different moments of use. Last year, the airline opened the first of a series of Café Lounges around Scandiavia: mini-lounges located near gate areas where premium passengers can wait or work in comfort. Tapping into…
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SriLankan captures real-time passenger feedback data throughout the journey
This article is re-published with kind permission of“www.airlinetrends.com”. As part of a trend that sees airlines and airports welcome real-time feedback from passengers via digital channels other than social media, Sri Lanka’s national carrier, SriLankan Airlines has launched a comprehensive customer satisfaction platform which captures feedback from passengers throughout the journey, from booking to overall…
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Economy Sofa design uses detachable headrests to turn row of seats into bed
This article is re-published with kind permission of “www.airlinetrends.com”. At last week’s Aircraft Interiors Expo (AIX) in Hamburg many of the innovations on display centered around passenger experience themes such as connected and empowered passengers, IFE&C as open platforms, further optimized Economy seat designs, mood lighting on steroids, and immersive Business Class seats. Good overviews…
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Aircraft cabins as showrooms: Try before you buy!
This article is re-published with kind permission of “www.airlinetrends.com”. As ancillary revenues have become a major revenue source for airlines – if not the lifeline for many – airlines are thinking of more ways to derive revenue from all phases of the customer journey. For example, a growing number of full-service airlines now monetizes seat…