Airlinetrends.com
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Innovative airline marketing campaigns that stood out in 2013
This article is re-published with kind permission of “www.airlinetrends.com”. In order to connect and engage with ever more experienced, connected, and informed consumers, who routinely ignore the commercials and ads thrown at them, airlines around the world are becoming more sophisticated in their marketing activities and are finding new ways to break through the advertising…
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Delta pops up in central Tokyo with ‘Flight Therapy’ brand space
This article is re-published with kind permission of “www.airlinetrends.com”. In order to connect and engage with ever more experienced, connected, and informed consumers, who routinely ignore the commercials and ads thrown at them, airlines around the world are becoming more sophisticated in their marketing activities and are finding new ways to break through the advertising…
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Turkish Airlines lets start-ups pitch to Business Class passengers during their flight
This article is re-published with kind permission of “www.airlinetrends.com”. Istanbul’s start-up sector, known as the ‘Digital Bosphorus’, is thriving. As Wired reports this month: “Along with this shifting attitude to failure, Istanbul’s successes have encouraged younger generations to seek entrepreneurial success, resulting in strong software and gaming sectors emerging in a city best known for…
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Moving beyond shirt sponsorships, Emirates and Delta open lounges at sports stadiums
This article is re-published with kind permission of “www.airlinetrends.com”. Soccer’s huge popularity in much of the world and its fast-growing following in Asia have made it a magnet for international carriers looking to raise their profile. Over the last few years, airlines from the Gulf Region, in particular, have been using using soccer to build…
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Air France KLM ‘employs’ frequent flyers as mystery shoppers
This article is re-published with kind permission of “www.airlinetrends.com”. One of the best ways for companies to gain insight into their customers’ experience is through mystery shopping audits. Many people love to take part in mystery shopping – especially when this allows them to travel by air – as it lets them have their say…
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Qantas trials location-based ‘social listening’ in its airport lounges
Airlines such as KLM and Delta are among the carriers that are the most advanced in monitoring social media such as Twitter and Facebook for passenger inquiries and feedback. KLM’s Social Media hub, for example, employs around 100 staff that respond to social media conversations within the hour, 24 hours a day, in ten different…
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KLM and Schiphol Airport create temporary drive-in cinema to screen Disney’s Planes
This article is re-published with kind permission of “www.airlinetrends.com”. Airlines around the world have been busy aligning themselves with Disney’s latest film ‘Planes’ to help co-promote themselves and the movie. American Airlines was the first carrier to screen ‘Planes’ on its IFE system and the airline is even featured with their new livery in the…
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Virgin Australia’s consulting chef Luke Mangan offers restaurant guests a sample of airline food
This article is re-published with kind permission of “www.airlinetrends.com”. In the past few years, Virgin Australia has transformed from a cheap and cheerful low-cost carrier to a ‘no-frills chic’ airline in order to appeal to more travellers in Australia, especially those travelling on business. On the catering front, the airline has teamed with top Australian…
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Delta provides cabin crew with Nokia Lumia ‘onboard retail’ smartphones
This article is re-published with kind permission of “www.airlinetrends.com”. Equipping airline cabin crew with tablets and smartphones is the latest step in continued efforts by airlines to increase their onboard retail revenues. Since the end of 2012, American Airlines has been equipping its 17,000 flight attendants with Samsung Galaxy Note handheld devices, saying trials revealed…
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Scoot takes a cue from AirAsia X with new quiet zone
This article is re-published with kind permission of “www.airlinetrends.com”. Singapore Airlines’ budget subsidiary Scoot is the latest airline to embrace a child-free zone, banning children from the front section of its Economy cabin. Launched at the end of August, the new product is called ScootinSilence and takes up rows 21-25, which are located immediately behind…
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Norwegian’s Dreamliner features geotainment and in-seat ordering
This article is re-published with kind permission of “www.airlinetrends.com”. Similar to Finnair’s ‘Via Helsinki’ hub strategy, Norwegian – Europe’s third largest low-cost carrier – aims to take advantage of the Nordic region’s favourable geographic location as the shortest route between Europe, North America and Asia. The airline sees an opportunity to capitalize on its extensive…
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Second screens, geotainment, apps » IFE&C goes fast forward
This article is re-published with kind permission of “www.airlinetrends.com”. Rapid developments in consumer electronics, the acceleration of wifi installations onboard aircraft, combined with the large number of passengers carrying one or more digital devices, is creating a momentum that sees many of today’s inflight innovations focus on digital developments. In this three-part series on how…