Pazarlama
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Inside UnGrounded: An innovation lab at 30,000 feet tasked with bridging the digital divide
Follow UnGrounded, learn more about the flight, or keep up with innovative travel trends, here: http://bit.ly/ZYPOVm Hear how a few of our innovators took on the challenge of bridging the digital divide by turning the British Airways’ UnGrounded flight into an innovation lab at 30,000 feet.
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British Airways named Consumer Superbrand of the Year 2014
British Airways has been named the winning Consumer Superbrand of 2014, securing the top position against 1,500 other brands vying for the prestigious title. It’s the first time an airline or travel brand of any kind has topped the poll. The UK’s Consumer Superbrands are chosen by the British public in a national survey of…
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Love is in the Air with Singapore Airlines
We hope you’ve enjoyed our Valentine’s Day performance! The surprise didn’t stop there – our Cabin Crew flew on our specially transformed flight to the Maldives, to celebrate Valentine’s the Singapore Airlines way. Watch the video to find out more about #LoveIsInTheAir with SIA!
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Turkish Airlines Business Class Catering Event in Amsterdam
An exclusive culinary event to introduce our new Business Class catering concept was organized at the InterContinental Amstel Hotel in Amsterdam.
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İstanbul’un Yeni Yıldızı “Turkish Airlines Lounge Istanbul”
Ayrıcalıklı ikram konseptiyle ikram servisinde dünya standartlarını belirlemeye devam eden Türk Hava Yolları, bu alanda layık görüldüğü ödüllerle küresel platformda adından sıklıkla söz ettiriyor. Türk Hava Yolları, müşteri memnuniyeti odaklı farklı ve yeni hizmetler geliştirme prensibiyle yolcularını, uçuş deneyimlerinin tamamında benzersiz bir konfor ve rahatlıkla buluşturuyor. Atatürk Havalimanı dış hatlar gidiş terminalinde hizmet veren “Turkish…
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Air New Zealand – Safety in Paradise
Air New Zealand has partnered with Sports Illustrated® Swimsuit to celebrate 50 knockout years with their latest in-flight safety video. Pay attention to the stunning Christie Brinkley, Jessica Gomes, Chrissy Teigen, Hannah Davis and Ariel Meredith, answer the simple multi-choice questions and be in to win one of five trips to the sun-soaked Cook Islands.…
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Etihad Airways Limited Edition Sougha inspired Amenity Kits
We have partnered with Sougha a traditional Emirati art to create and relive our heritage and traditions through our products in a modern way. Watch this video to see how the craft of weaving is done and to know a bit more about the products from our Chief Commercial Officer, Peter Baumgartner. This is great…
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Air France lights up the sky
To celebrate the launch of its new low fares and on the year of its 80th anniversary, Air France is projecting laser images into the UK sky to captivate weary commuters and banish January blues. Air France is the first airline to ever do this type of innovative action and is currently supporting it through…
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British Airways Man vs Plane Accept the Challenge
To celebrate the launch of our direct flights to Johannesburg on 12th February 2014, we are offering five people from around the world a once in a lifetime opportunity to prove they have what it takes to race our new A380 super-jumbo on the runway in South Africa next month. This follows on from the…
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Turkish Airlines – Bloggers Trip to Istanbul
Turkish Airlines hosted its first trip to Istanbul for bloggers from the Middle East region, one of the carriers fasting growing markets. The guests experienced the hospitality of Europe’s Best Airline and were treated to a two day experience in the magical city of Istanbul where they discovered touristic delights and gained insight into the…
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THY’den, Golf Severlere Keyifli Bir Hediye
Tiger Woods’un katılımıyla 7 – 10 Kasım 2013 tarihleri arasında Antalya’da gerçekleşen ve Fransız oyuncu Victor Dubuisson’un şampiyonluğuyla sona eren 7 milyon dolar ödüllü The Turkish Airlines Open 2013‘ün etkileri hâlâ devam ediyor. Türk Hava Yolları’nın (THY) turnuvanın başlangıç tarihi ile eş zamanlı olarak golf severlerin beğenisine sunduğu “Turkish Airlines Open” mobil golf oyunu söz…
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Tâlî Gelirlerin Önemi Giderek Artıyor
Küresel kapsamda faaliyet gösterip, kâr marjı belki de en düşük sektör olan havayolu işletmeciliğinde, tâlî (ancillary) gelirlerin önemi giderek artıyor. IATA’nın, geçtiğimiz hafta kamuoyu ile paylaştığı 2014 tahminleri gerçekleşirse, önümüzdeki yıl havayolu şirketleri toplamda 3,3 milyar yolcuya hizmet verirken, kâr marjları sadece %2,6 mertebesinde gerçekleşecek. Yolcu başına düşen net gelirin yaklaşık 6 USD olması bekleniyor.…