Pazarlama
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Innovative airline marketing campaigns that stood out in 2013
This article is re-published with kind permission of “www.airlinetrends.com”. In order to connect and engage with ever more experienced, connected, and informed consumers, who routinely ignore the commercials and ads thrown at them, airlines around the world are becoming more sophisticated in their marketing activities and are finding new ways to break through the advertising…
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KLM’den Yeni Bir Hizmet: Wannagives
Sosyal medya ortamına verdiği önemle, havayolu sektöründe öne çıkan KLM’den yeni bir hamle daha geldi. Hatırlanacağı üzere KLM, sosyal müşteri hizmetleri ekibinde 60’tan fazla personel çalıştırıyor. 24/7 hizmet veren bu ekip, yolculardan gelen soru, şikayet ve tebrikleri bir saat içerisinde cevaplarken, 24 saat içerisinde de sorunların çözümünü hedefliyor. twitter.com/klm ve facebook.com/klm adreslerinden hizmet veren KLM…
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Delta pops up in central Tokyo with ‘Flight Therapy’ brand space
This article is re-published with kind permission of “www.airlinetrends.com”. In order to connect and engage with ever more experienced, connected, and informed consumers, who routinely ignore the commercials and ads thrown at them, airlines around the world are becoming more sophisticated in their marketing activities and are finding new ways to break through the advertising…
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Turkish Airlines – Widen Your World
“Widen Your World” Son yıllarda açıkladığı büyük ölçekli uçak siparişleri, uçuş ağına art arda dahil ettiği yeni destinasyonlar ve global bir marka olma yolunda gerçekleştirdiği önemli yatırım ve girişimlerle gündemdeki yerini koruyan Türk Hava Yolları, “Globally Yours” sloganıyla gelişim sürecinin altını çizip marka iletişimini bu eksende geliştirerek küresel bilinirliğini önemli ölçüde arttırdı. Hizmetine dahil ettiği…
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Virgin America – Kylie & Kendall Jenner Learn the #VXsafetydance
Kylie and Kendall Jenner get a lesson in safety from Todrick Hall, the star and songwriter for Virgin America’s new safety video. Watch them do the #VXsafetydance and check out the full video available on all Virgin America flights. You can audition to be in a future version of the next safety video by visiting…
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Air France’s Marketing stunt in Toronto: AF351 Instant Takeoff Contest
AF351: Air France’s daily flight from Toronto to Paris. Air France created an original rendezvous giving the opportunity to enthusiastic contestants to instantly board its AF351 flight to Paris, which was part of a 4-night getaway to the City of light in collaboration with the Best Western Folkstone Opera hotel. To participate, entrants needed to…
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Qatar Airways – FC Barcelona Football Experience in London
We bring the FC Barcelona experience to London with a Penalty Shootout on the fastest shot to win a FC Barcelona jersey, and ‘Spot The Ball’ for a chance to win tickets to any destination across the Qatar Airways network. Former FC Barcelona player Gary Lineker even made an appearance and took a few shots…
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Turkish Airlines lets start-ups pitch to Business Class passengers during their flight
This article is re-published with kind permission of “www.airlinetrends.com”. Istanbul’s start-up sector, known as the ‘Digital Bosphorus’, is thriving. As Wired reports this month: “Along with this shifting attitude to failure, Istanbul’s successes have encouraged younger generations to seek entrepreneurial success, resulting in strong software and gaming sectors emerging in a city best known for…
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Moving beyond shirt sponsorships, Emirates and Delta open lounges at sports stadiums
This article is re-published with kind permission of “www.airlinetrends.com”. Soccer’s huge popularity in much of the world and its fast-growing following in Asia have made it a magnet for international carriers looking to raise their profile. Over the last few years, airlines from the Gulf Region, in particular, have been using using soccer to build…
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Alaska Airlines and Lightning McQueen
The newest themed airplane in Alaska Airlines’ fleet flew into Seattle-Tacoma International Airport today, featuring one of America’s most beloved and rusty tow trucks. Adorned with the familiar images of Disney-Pixar’s animated Cars characters Mater, Lightning McQueen, Guido and Luigi, the colorful Boeing 737-800 named “Adventure of Disneyland Resort” celebrates Alaska’s partnership with Walt Disney’s…
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Tiger Woods hits first ever golf ball from Asia into Europe
Tiger Woods is in Turkey for the Turkish Airlines Open! Woods drives Asia to Europe, scores a hole in one in Istanbul, the Bosphorous Bridge serves as his green. http://www.turkishairlinesopen.com
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Feel Like Flying with Tiger @ Turkish Airlines