Pazarlama
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London Heathrow partners with BBC’s Masterchef judges for airport F&B guide
This article is re-published with kind permission of “www.airlinetrends.com”. Heathrow Airport has created its first ever food guide, Food on the Fly, in conjunction with restaurateurs and MasterChef judges John Torode and Gregg Wallace, who have turned their critical gaze on the 73 restaurants, bars and cafés which operate at the airport. The two are…
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Consumer brands choose airports as locations for experiental marketing campaigns
This article is re-published with kind permission of “www.airlinetrends.com”. Being high-traffic locations with a diverse and international mix of consumers, brands see airports as an interesting setting for marketing campaigns. We have reported before how consumer brands are teaming up with airports to offer passengers free, branded, airport amenities such as charging zones, video and music rooms,…
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Buy your airline ticket in style: Qatar Airways open ticket office in Harrods
This article is re-published with kind permission of “www.airlinetrends.com”. We have reported before airlines in Brazil have been developing innovative strategies as they compete to win over the new Brazilian middle class, many of whom are entirely new to air travel. For example, TAM and low-cost carrier GOL are targeting this segment with novel sales…
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Disney’in Yeni Filmi “Planes”, Lufthansa Uçaklarında
Lufthansa, Frankfurt ve Münih havalimanlarında “Aile Check-in Kontuarları” ile bir kez daha ailelere yönelik benzersiz hizmetler sunuyor. Uçakta çocuklar için daha geniş yemek seçenekleri, atıştırmalar, oyunlar ve genç yolcuların bayılacağı küçük hatıralarla dikkat çekiyor. Lufthansa Güneydoğu Avrupa, Orta Doğu ve Afrika Satış ve Hizmetlerden Sorumlu Başkan Yardımcısı Carsten Schaeffer, yenilikleri şu sözlerle açıkladı: “Avrupa’nın aile…
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The Social Tree at Singapore Changi Airport lets passengers leave a ‘digital memento’
This article is re-published with kind permission of “www.airlinetrends.com”. Singapore’s Changi Airport has just unveiled an interesting art installation, called The Social Tree, which plugs into a trend dubbed “Life Caching” by trendwatching.com At close to nine meters tall and 11 meters in diameter, The Social Tree is surrounded by eight touch-screen photo booths that…
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Borussia Dortmund ile THY’den Sponsorluk Anlaşması
Önümüzdeki günlerde Almanya’da açacağı 12. hattıyla (Friedrichshafen) bu ülkedeki uçuş frekansını 250’nin üzerine çıkaracak olan Türk Hava Yolları (THY), Borussia Dortmund ile sponsorluk anlaşması yapıyor. THY, son iki yıldır Alman Futbol Ligi Bundesliga şampiyonu, son DFB kupası şampiyonu unvanına sahip olan ve bu sene Şampiyonlar Ligi’nde en iyi dört takım arasına kalan Borussia Dortmund ile ortaklık imzalayarak…
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Virgin Atlantic takes to the streets of Boston to surprise its Twitter followers
This article is re-published with kind permission of “www.airlinetrends.com. Airline marketing is undergoing a phase that’s exceedingly exciting, unpredictable and creative. Faced with ever more experienced consumers, who routinely ignore the commercials and ads thrown at them, airline brands are finding new ways to break through the advertising clutter to reach and engage consumers. Surprise…
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Air New Zealand plays matchmaker in Valentine’s Day ‘Blind Gate’ campaign
This article is re-published with kind permission of “www.airlinetrends.com”. To promote its London to LA route, as well as its innovative Skycouch seat, Air New Zealand UK has launched a Valentine’s Day campaign which uses its own flights to pair two strangers together on a blind date. Named ‘Blind Gate’, the campaign invites those looking for new love…
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Emirates offers parents in transit free use of baby strollers at its Dubai hub
This article is re-published with kind permission of “www.airlinetrends.com”. Airlines from the Gulf Region tend to make an extra effort to accommodate passengers travelling with young children. Witness for example Gulf Air’s Sky Nannies who offer help with boarding and disembarkation and keep a watchful eye on children during the flight should parents doze off…
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Air France lets music fans ‘capture’ songs in the sky
This article is re-published with kind permission of “www.airlinetrends.com”. Since the launch of its ‘Air France Music’ initiative in 2010, the airline has built a reputation for offering passengers and its social media fans and followers exclusive musical content such as exclusive podcasts and ‘on air’ playlists of the music it play on board its aircrafts. In November 2010,…
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Japan Airlines partners with Kentucky Fried Chicken
This article is re-published with kind permission of “www.airlinetrends.com”. Japan Airlines (JAL) has developed a reputation when it comes to collaborating with well-known consumer brands in order to add an extra touch to the onboard experience, a practice dubbed ‘Branded Brands’ by trendwatching.com. Branded amenities For example, JAL has recently launched partnerships with Shisheido to develop special in-flight menus…
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Air New Zealand offers frequent flyers a space to work in downtown Auckland
This article is re-published with kind permission of “www.airlinetrends.com”. Finding a place to work comfortably if their flight leaves late in the evening is an uncomfortable situation for many passengers, especially when there is no late checkout available at the hotel. Air New Zealand Koru Central Australian Business Traveller reports that Air New Zealand (ANZ) offers its top-tier…