Pazarlama
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Air France lets music fans ‘capture’ songs in the sky
This article is re-published with kind permission of “www.airlinetrends.com”. Since the launch of its ‘Air France Music’ initiative in 2010, the airline has built a reputation for offering passengers and its social media fans and followers exclusive musical content such as exclusive podcasts and ‘on air’ playlists of the music it play on board its aircrafts. In November 2010,…
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Japan Airlines partners with Kentucky Fried Chicken
This article is re-published with kind permission of “www.airlinetrends.com”. Japan Airlines (JAL) has developed a reputation when it comes to collaborating with well-known consumer brands in order to add an extra touch to the onboard experience, a practice dubbed ‘Branded Brands’ by trendwatching.com. Branded amenities For example, JAL has recently launched partnerships with Shisheido to develop special in-flight menus…
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Air New Zealand offers frequent flyers a space to work in downtown Auckland
This article is re-published with kind permission of “www.airlinetrends.com”. Finding a place to work comfortably if their flight leaves late in the evening is an uncomfortable situation for many passengers, especially when there is no late checkout available at the hotel. Air New Zealand Koru Central Australian Business Traveller reports that Air New Zealand (ANZ) offers its top-tier…
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Virgin Australia, Çok Özel Yolcu Salonunu Açtı
Başrollerinde Brad Pitt ve Edward Norton’un oynadığı Dövüş Kulübü (Fight Club) adlı filmi seyretmiş olanlar hatırlayacaktı. Kulübün ilk kuralı, Dövüş Kulübü hakkında konuşmamaktır: The first rule of Fight Club is: You do not talk about Fight Club. Belki de biraz da bu yüzden, kulübün gizemi ve cazibesi artmaktadır. Qantas’ın en sıkı rakibi konumundaki Virgin Australia,…
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Havayolu Sektöründe Premium Economy Uygulamaları
Sektördeki emtialaşma rüzgârına paralel olarak, havayolu şirketlerinin özellikle son 4-5 senedir üzerine özel olarak eğilmeye başladığı Premium Economy Class tam olarak ne manâya geliyor? Standart economy class’a nispeten daha geniş, daha fazla diz mesafesi sunan, daha fazla yatan, daha konforlu koltuklar. Daha zengin bir uçuş esnası ikram mönüsü. Nispeten daha az koltuğun bulunduğu ayrı bir…
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Lufthansa lets Frequent Flyers check-in via Foursquare
This article is re-published with kind permission of “www.airlinetrends.com”. Lufthansa’s “Blue Legends” Facebook app is one of the first ten “Connected Apps”to be offered as a product of Foursquare‘s new development platform. In a nutshell, Foursquare now allows developers to create apps that offer customized experiences to customers based on their check-ins. Lufthansa has seized…
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Havayolu Gelir Yönetiminde “Spill” Kavramı
Günümüzde farklı bir çok sektörde yoğun bir biçimde kullanılmakta olan gelir yönetimi sistemlerini dünyaya kazandıran, ticarî havayolu sektörü olmuştu. Bu uygulamanın ilk örneği, ABD’deki 1978 iç hat deregulasyonunu takip eden yıllarda kızışan rekabete karşı bir şeyler yapmak isteyen, zamanın American Airlines Pazarlama Direktörü (1985′ten itibaren CEO) Robert Crandall tarafından devreye sokulmuştu. Hatta “Yield Management” kelimesinin mucidi…
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Korean Air: Innovative Airlines 2012
This article is re-published with kind permission of “www.airlinetrends.com”. Korean Air tops airlinetrends.com’s 2012 ranking of the world’s most innovative airlines. The flag carrier of the ‘Land of the Morning Calm’ has established itself as a major hub carrier for passengers travelling between Asia and North America; its A380 flagships have the lowest seat density…
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British Airways: Innovative Airlines 2012
This article is re-published with kind permission of “www.airlinetrends.com”. For the past several years, there was a sense that if things could go wrong for British Airways (BA), they usually did: A global financial crisis set against BA’s high exposure to the premium business travel market which resulted in large losses. Endless merger talks with…
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Delta Air Lines: Innovative Airlines 2012
This article is re-published with kind permission of “www.airlinetrends.com”. Delta Air Lines has again earned a top 5 finish on our ranking of most innovative airlines, thanks to a number of ongoing and innovative investments that, in Delta’s words, have the aim of “building a better airline, not just a bigger one.” On the heels…
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KLM: Innovative Airlines 2012
This article is re-published with kind permission of “www.airlinetrends.com”. In 4th place on our 2012 ranking of innovative airlines is KLM Royal Dutch Airlines. Part of Air France since 2004, the Dutch airline is the seventh largest airline in the world in terms of international kilometers flown, and serves 135 destinations with a fleet of…
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TAM: Innovative Airlines 2012
This article is re-published with kind permission of “www.airlinetrends.com”. Established in 1976 as a regional carrier, TAM has quickly become the flag-carrying airline of Brazil after the demise of Varig in 2006. TAM is currently in the process of merging with LAN from Chile to create one of the largest airline groups worldwide, called LATAM…