brand
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THY, Marka Kimliğini Baştan Aşağıya Yeniledi
Türk Hava Yolları (THY), marka kimliğini baştan aşağıya yeniledi. Brand New adlı blog sitesinde yer alan bir habere göre THY, başta efsanevî amblemi olmak üzere marka kimliğine ilişkin tüm ögelerini güncelledi. Bu kapsamlı çalışmada, İngiltere merkezli marka danışmanlık şirketi Imagination ile çalışıldı. Imagination, Türkiye’nin enerjiisinden, kültüründen ve THY’nin temsil ettiği seyahat felsefesinden yola çıkarak, “Akış”…
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Revealing a new-look Aer Lingus
New brand of Aer Lingus. 2019.
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China Airlines’ A350 showcases Taiwan’s nature
As the airline industry has always captured people’s imagination, airlines can tap into their country’s heritage to incorporate a bit of storytelling into the passenger experience. Legacy carriers in particular can benefit from their ‘flag carrier’ status to differentiate from cheap and cheerful low-cost airlines. Going local provides airlines – and their countries of origin…
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Dubai Airports’ New Corporate Identity
Dubai Airports is rolling out a new corporate identity, a reflection of a renewed commitment to its 90 million customers, to its service partners and to the city it calls home. Dubai Airports’ ultimate goal is to create the best airports in the world by being agile and accountable with a relentless focus on creating…
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Making of “Redesigning Lufthansa”
Watch the behind the scene of the “redesigning of the Lufthansa” project.
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Beautify Yourself at Abu Dhabi International Airport
Abu Dhabi Duty Free offers you a wide variety of fashion and beauty brands!
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YouGov ranks Emirates the Strongest Brand in the UAE
Emirates has come out top in the YouGov BrandIndex 2017 UAE Brand Health Rankings, which is based on the daily consumer perception of more than 500 brands in the UAE.
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Inside the evolution of LATAM: Flying LATAM
A new image that will travel the world to bring you closer to your dreams.
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The Evolution of the Boeing Logo
The evolution of the Boeing logo from Bow-Wings to timeless icon recognized around the world.
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New Virgin America Logo
The Virgin brand is one of the most recognizable and respected in the world. Based on a sketch first drawn on a cocktail napkin nearly 50 years ago, it is no exaggeration to say the Red Virgin logo has become iconic. The signature “Virgin” logo serves as the focal point for + 400 Virgin companies…
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Aircraft cabins as showrooms: Try before you buy!
This article is re-published with kind permission of “www.airlinetrends.com”. As ancillary revenues have become a major revenue source for airlines – if not the lifeline for many – airlines are thinking of more ways to derive revenue from all phases of the customer journey. For example, a growing number of full-service airlines now monetizes seat…
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Alaska Airlines – Painting & unveiling the new livery
What does it take to paint a plane? It took Alaska Airlines team of 10 painters a total of 1800 hours over twelve days to bring airline’s new brand refresh to life on Boeing 737-800. Alaska Airlines first introduced this new design on January 25, 2016 and will be updating its entire fleet to this…