jcdecaux
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JCDecaux, Havalimanı Reklamlarını Ölçümlemek İçin Yeni Bir Standart Geliştirdi
Açık hava reklam pazarının önde gelen küresel oyuncularından JCDecaux, havalimanlarındaki reklamların ölçümlenebilmesi amacıyla yeni bir standart geliştirdi. Airport Audience Measurement yani Havalimanı İzleyici Ölçümü adı verilen yeni uygulamanın, bu alanda bir ilk olduğu belirtiliyor. JCDecaux 18 ay süren bu projede, veri analizi, veri işleme ve modelleme konularında uzmanlaşmış olan Veltys adlı firma ile çalıştı. Çeşitli…
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Cultural Sky Plaza at Guangzhou Baiyun Airport T2
Cultural Sky Plaza is located in the center of the check-in area of the Guangzhou Baiyun Airport T2. Composed of 850 LED balls, the organic-shaped ceiling creates a sense of flow with an interplay of light and colour. Surrounded by 3 curved digital screens, the Cultural Sky Plaza is not only a unique advertising medium,…
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Digital airport advertising 2017 by JCDecaux Global
Check out digital campaigns of 2017 at airports by JCDecaux around the world!
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Creative airport advertising 2017 by JCDecaux Global
Check out creative campaigns of 2017 by JCDecaux Global at airports around the world!
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Vodafone embraces international spirit at Lisbon Airport
Vodafone Portugal, in partnership with JCDecaux Airport, has overseen the implementation of an ambitious communication project at Lisbon & Oporto Airports. This project included the design of internationally themed volumetrics for the check-in area as well as the installation of battery charging stations for smartphones, tablets and other devices.
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Pullman Virtual Reality Campaign in Aéroports de Paris
Aéroports de Paris’ passengers discovered the new Pullman – Paris CDG hotel in virtual reality! They had the opportunity to live an immersive «Oculus Rift experience» and to navigate virtually through the various hotel areas. An unprecedented experience made by Agence Black Lemon for AccorHotels Group, and coordinated by JCDecaux Airport Paris.
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JCDecaux Ads @ Los Angeles LAX Airport
Coty’s Clock Tower at LAX | JCDecaux Coty’s Marc Jacobs branded TBIT’s Clock Tower and Destination Board this past August to promote its Daisy Dream fragrance. Both units make up the core area of TBIT’s Great Hall and are visible by all departing passengers. Cartier Welcome Wall at LAX | JCDecaux Cartier launched into the…
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Prestige Digital Network from JCDecaux
The Prestige Digital Network is now offered in 12 top U.S. airports, dominating retail corridors, gate hold lounges and baggage claim areas while capturing passengers in high dwell time locations throughout the airport. These high-definition LCD screens create an impactful hard-to-miss branding campaign while reaching passengers head-on throughout their travels.
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JCDecaux North America: IAD Marriott Recompose
To alleviate stress during the busy summer travel months, SpringHill Suites by Marriott transformed three security checkpoints at Washington Dulles International into “Comfort Zones”, bringing a hotel environment to 100% of departing passengers!
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JCDecaux Airport UK: The Towers @ T5