marketing
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Emirates presents the new Real Madrid A380
Hala Madrid! Emirates is proud to reveal its new Real Madrid A380.
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Van Gogh Alive | Emirates
Emirates is proud to be an official partner of the amazing Van Gogh Alive exhibition Dubai Design District until April 23rd. See his works come to life in this immersive experience for all the family. Skywards members can get 30% discount here!
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Discover Alitalia’s Premium Economy Class
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Launch of Oryx Kids Club – Qatar Airways
The Oryx Kids Club will make every flight with Qatar Airways even more enjoyable and relaxing for both parents and children.
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Discover a Better Way to Fly with Premium Economy
Dave’s treating himself to Air New Zealand’s Premium Economy – more seat, more leg room, more comforts and all topped off with award-winning kiwi hospitality. Find out more here!
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Inflight Ancillary: How airlines can monetize their inflight engagement platforms
As ancillary revenues are on the agenda of every airline, much has been written and said about the grand vision of airlines as omni-channel retailers, in which the in-flight part is just another touch point in an end-to-end, personalized, seamless, digital travel eco-system. However, as airlines are only just embarking on this merchandizing journey, we…
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Lufthansa uses virtual reality to sell last-minute upgrades to Premium Economy at the gate
Airlines are becoming more creative in selling ancillary services to passengers in order to increase revenues per seat. For example, many airlines today offer passengers the option to place their bids in a blind auction for an upgrade to a premium seat, while airlines such as KLM and Emirates invite passengers to contact the tablet-equipped…
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The Big Sydney Cool Down | Etihad Airways
With temperatures soaring across Sydney, Etihad Airways sent in its team of Cabin Crew out onto the streets to cool things down. And for a lucky few, there was more to ice cream than meets the eye. Good work ladies, Mission Accomplished!
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ReiseKiosk – Ein Kurztrip um die Welt | Lufthansa
Im Nu woanders sein und das Fernweh vergessen. Der Lufthansa ReiseKiosk macht’s möglich. Denn egal, ob Sie sich hier eine Limo mit Wasabi oder Bonbons mit Pancake-Geschmack gönnen: Alles enthält Spuren von Fernweh und bringt Sie für einen kurzen Moment an Ihr Traumziel. Wenn Ihnen das nicht reicht, empfehlen wir: LH.com
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Havayolu Sektöründe “Cause Marketing” Uygulamaları
“Cause Marketing” veya Türkçe’deki söylenişiyle “Sebep İlişkili Pazarlama”, kâr amaçlı işletmelerle, kâr amacı gütmeyen işletmelerin ortaklaşa gerçekleştirdikleri pazarlama faaliyetlerine verilen addır. Bu kavram bazen daha geniş bir biçimde, sosyal fayda amaçlı yapılan tüm pazarlama faaliyetleri için de kullanılmaktadır. Havayolu sektöründe de bir çok firma, kurumsal sosyal sorumluluk projeleri çerçevesinde buna benzer çalışmalara imza atıyor. JetBlue ABD’nin…
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The Boys Are Back | Turkish Airlines Open 2016
The world’s greatest are ready to take the stage in Antalya at the Turkish Airlines Open 2016! Get ready for an incredible tournament featuring Rory McIlroy, Danny Willett, Lee Westwood, Darren Clarke, Matt Fitzpatrick, Andy Sullivan and Patrick Reed teeing off on the 3rd of November at the Regnum Carya in Antalya, Turkey. www.turkishairlinesopen.com
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Instant Take-off from Vancouver to Paris
From beautiful Vancouver to the City of Light On September 9, 2016, 750 ready-to-travel participants gathered in downtown Vancouver for a chance to win an immediate departure to Paris with Air France. Once selected, the winners were immediately whisked to Vancouver International Airport to board Air France’s 379 direct flight to Paris. In collaboration with…