marketing
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Aer Lingus Mega Seat Giveaway
The Aer Lingus Mega Seat Sale Giveaway took place in June 2014 in Dublin’s Liffey Valley Shopping Centre and the Blanchardstown Centre, with our own actual aircraft and seats on location! Thousands of shoppers entered this mega giveaway to be in with a chance to win seats to destinations across Europe.
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Jetstar – Official Airline of Asia’s Got Talent
Here’s a time lapse video of the Asia’s Got Talent decal being applied onto one of Jetstar Asia’s A320 aircraft. Catch the world’s first ever Got Talent aircraft in action and win tickets to the semi-finals of the competition in Singapore! Follow Jetstar on social media for more details.
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Seize the Moment with British Airways!
British Airways challenged two style editors, Emily & Charlie, to seize the moment and do something daring. In just 24 hours, these two strangers had to learn as much as possible about the other before sending them to a surprise holiday destination for the weekend. Did they choose wisely? This is how they got on……
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Air France Instant Wedding
On October 24, hundreds of people gathered in New York for the Air France Instant Takeoff event in order for a chance to win a trip to Paris. But one couple had even bigger plans. Moved by their story, Air France arranged for an Instant Wedding and gifted the couple a flight to Paris for…
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Emirates & A.C. Milan | The Emirates A380 Experience
Watch A.C. Milan take-off on the iconic Emirates Airbus A380, and Michelangelo Albertazzi and Michael Essien turn Captain and First Officer in the Emirates A380 Experience flight simulator in The Village, The Dubai Mall.
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Yummy Art 4 Turkish Airlines with Samantha Lee
Our #YummyArt4TurkishAirlines Instagram competition winner, Matilda Field and her family were welcomed to the Turkish Airlines Lounge Istanbul, where they met food artist Samantha Lee. The day full of events saw Samantha and Matilda prepare special food art together.
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Air France – The upgrade challenge: new cabins launch in Asia
See what happens at the boarding gate with Air France when you least expect it! To celebrate the arrival of our new Business cabins in Asia, we turned the 15 minutes before boarding into a real time competition to win… an instant upgrade into Business! And if you plan to fly out of Shanghai, Singapore,…
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American Airlines – See How We’re Going For Great
We’re working to become a great airline by putting more than 100 new planes in the sky this year, adding more flights to more places around the world and offering more lie-flat seats than ever before. Step by step, we’re #GoingForGreat.
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LAN, TAM and Cola-Cola – Connecting Happiness
LAN, TAM and Cola-Cola. Connecting happiness. Christmas is a special time. It is when families want to be together, forgetting that the time or distance one day separated them. Thinking about it, we and Coca-Cola have prepared a surprise that will still join more hearts around the world. Watch the video and wow yourself with…
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Norwegian Red Cab
A unique interactive experience that enables visitors in a shopping mall in Oslo to control a cab, and discover New York City. Real-time. To create awareness around our direct long-haul destinations from Oslo to New York, Miami, LA, San Francisco, and Bangkok, we decided to give shopping mall visitors in Oslo a unique experience. Connecting…
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Air France – La Premiere Suite aboard Singapore Flyer
Air France La Première suite unveiled in Southeast Asia aboard the iconic Singapore Flyer.
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Innovative airline marketing campaigns that stood out in 2014
This article is re-published with kind permission of “www.airlinetrends.com”. In order to connect and engage with ever more experienced, connected, and informed consumers, who routinely ignore the commercials and ads thrown at them, airlines around the world are becoming more sophisticated in their marketing activities and are finding new ways to break through the advertising…