marketing
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Virgin Atlantic – Next Stop NYC!
Would you drop everything for an adventure? To celebrate our Birthday, we’re flying Londoners back to where it all began. We offered lucky Londoners the chance to drop everything, flag a cab and jet off, that very day!
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Fanhansa – Dein Ticket nach Brasilien: ein unfaires Spiel
Echte Kerle spielen gegen eine junge Frau Tischfußball. Unfair? Ja! So hart kämpften die Teilnehmer um ihr exklusives Ticket für die Fanhansa.
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Fanhansa – Dein Ticket nach Brasilien: unmoralisches Angebot
“Wen liebst du mehr? Den Fußball oder mich?” Es ist die schwerste Frage, die man einem Mann stellen kann. Vor allem, wenn es um ein Ticket für die exklusive Fanhansa nach Brasilien geht.
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Cebu Pacific Rain Codes @ Hong Kong
Cebu Pacific – the largest low-cost carrier of the Philippines – used the wet weather as an integral part of a campaign to drive bookings to a much sunnier Philippines. The clever campaign used water repellent spray was used to draw ads onto the ground in high traffic areas throughout the city, making them invisible…
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Cebu Pacific taps into Hong Kong monsoon season to promote flights to the Philippines
This article is re-published with kind permission of “www.airlinetrends.com”. The effectiveness of outdoor advertising is often a result of its originality. Europe’s third largest low-cost carrier Norwegian, for example, has built a reputation when it comes to launching innovative campaigns to persuade Scandinavians to book a flight to a southern, more sunny, destination in Europe.…
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Lufthansa – Fanhansa – World Cup 2014
Lufthansa – Fanhansa – World Cup 2014
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KLM – Flat or Not
How did people react to a remote controlled waiting seat? KLM’s new World Business Class seat can transform into a full flat bed. There’s nothing better than to drift off and wake up rested and relaxed! We decided to give away tickets to a person who’s truly comfortable with comfort. On February 19th we placed…
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Love is in the Air with Singapore Airlines
We hope you’ve enjoyed our Valentine’s Day performance! The surprise didn’t stop there – our Cabin Crew flew on our specially transformed flight to the Maldives, to celebrate Valentine’s the Singapore Airlines way. Watch the video to find out more about #LoveIsInTheAir with SIA!
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Air France lights up the sky
To celebrate the launch of its new low fares and on the year of its 80th anniversary, Air France is projecting laser images into the UK sky to captivate weary commuters and banish January blues. Air France is the first airline to ever do this type of innovative action and is currently supporting it through…
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British Airways Man vs Plane Accept the Challenge
To celebrate the launch of our direct flights to Johannesburg on 12th February 2014, we are offering five people from around the world a once in a lifetime opportunity to prove they have what it takes to race our new A380 super-jumbo on the runway in South Africa next month. This follows on from the…
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Innovative airline marketing campaigns that stood out in 2013
This article is re-published with kind permission of “www.airlinetrends.com”. In order to connect and engage with ever more experienced, connected, and informed consumers, who routinely ignore the commercials and ads thrown at them, airlines around the world are becoming more sophisticated in their marketing activities and are finding new ways to break through the advertising…
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Air France’s Marketing stunt in Toronto: AF351 Instant Takeoff Contest
AF351: Air France’s daily flight from Toronto to Paris. Air France created an original rendezvous giving the opportunity to enthusiastic contestants to instantly board its AF351 flight to Paris, which was part of a 4-night getaway to the City of light in collaboration with the Best Western Folkstone Opera hotel. To participate, entrants needed to…