pazarlama
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Borussia Dortmund ile THY’den Sponsorluk Anlaşması
Önümüzdeki günlerde Almanya’da açacağı 12. hattıyla (Friedrichshafen) bu ülkedeki uçuş frekansını 250’nin üzerine çıkaracak olan Türk Hava Yolları (THY), Borussia Dortmund ile sponsorluk anlaşması yapıyor. THY, son iki yıldır Alman Futbol Ligi Bundesliga şampiyonu, son DFB kupası şampiyonu unvanına sahip olan ve bu sene Şampiyonlar Ligi’nde en iyi dört takım arasına kalan Borussia Dortmund ile ortaklık imzalayarak…
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Virgin Atlantic takes to the streets of Boston to surprise its Twitter followers
This article is re-published with kind permission of “www.airlinetrends.com. Airline marketing is undergoing a phase that’s exceedingly exciting, unpredictable and creative. Faced with ever more experienced consumers, who routinely ignore the commercials and ads thrown at them, airline brands are finding new ways to break through the advertising clutter to reach and engage consumers. Surprise…
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Air New Zealand plays matchmaker in Valentine’s Day ‘Blind Gate’ campaign
This article is re-published with kind permission of “www.airlinetrends.com”. To promote its London to LA route, as well as its innovative Skycouch seat, Air New Zealand UK has launched a Valentine’s Day campaign which uses its own flights to pair two strangers together on a blind date. Named ‘Blind Gate’, the campaign invites those looking for new love…
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Emirates offers parents in transit free use of baby strollers at its Dubai hub
This article is re-published with kind permission of “www.airlinetrends.com”. Airlines from the Gulf Region tend to make an extra effort to accommodate passengers travelling with young children. Witness for example Gulf Air’s Sky Nannies who offer help with boarding and disembarkation and keep a watchful eye on children during the flight should parents doze off…
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Japan Airlines partners with Kentucky Fried Chicken
This article is re-published with kind permission of “www.airlinetrends.com”. Japan Airlines (JAL) has developed a reputation when it comes to collaborating with well-known consumer brands in order to add an extra touch to the onboard experience, a practice dubbed ‘Branded Brands’ by trendwatching.com. Branded amenities For example, JAL has recently launched partnerships with Shisheido to develop special in-flight menus…
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Air New Zealand offers frequent flyers a space to work in downtown Auckland
This article is re-published with kind permission of “www.airlinetrends.com”. Finding a place to work comfortably if their flight leaves late in the evening is an uncomfortable situation for many passengers, especially when there is no late checkout available at the hotel. Air New Zealand Koru Central Australian Business Traveller reports that Air New Zealand (ANZ) offers its top-tier…
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Virgin Australia, Çok Özel Yolcu Salonunu Açtı
Başrollerinde Brad Pitt ve Edward Norton’un oynadığı Dövüş Kulübü (Fight Club) adlı filmi seyretmiş olanlar hatırlayacaktı. Kulübün ilk kuralı, Dövüş Kulübü hakkında konuşmamaktır: The first rule of Fight Club is: You do not talk about Fight Club. Belki de biraz da bu yüzden, kulübün gizemi ve cazibesi artmaktadır. Qantas’ın en sıkı rakibi konumundaki Virgin Australia,…
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Havayolu Sektöründe Premium Economy Uygulamaları
Sektördeki emtialaşma rüzgârına paralel olarak, havayolu şirketlerinin özellikle son 4-5 senedir üzerine özel olarak eğilmeye başladığı Premium Economy Class tam olarak ne manâya geliyor? Standart economy class’a nispeten daha geniş, daha fazla diz mesafesi sunan, daha fazla yatan, daha konforlu koltuklar. Daha zengin bir uçuş esnası ikram mönüsü. Nispeten daha az koltuğun bulunduğu ayrı bir…
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Malaysia Airlines’ new A380 features kids-free upper deck
This article is re-published with kind permission of “www.airlinetrends.com”. Following Singapore Airlines, Korean Air (June 2011) and China Southern (October 2011), this year two more Asian carriers will add the first Airbus A380 to their fleets, adding capacity, space and subsequently, innovative solutions for their passengers. Singapore Airlines, who took delivery of the aircraft in…
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Korean Air: Innovative Airlines 2012
This article is re-published with kind permission of “www.airlinetrends.com”. Korean Air tops airlinetrends.com’s 2012 ranking of the world’s most innovative airlines. The flag carrier of the ‘Land of the Morning Calm’ has established itself as a major hub carrier for passengers travelling between Asia and North America; its A380 flagships have the lowest seat density…
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British Airways: Innovative Airlines 2012
This article is re-published with kind permission of “www.airlinetrends.com”. For the past several years, there was a sense that if things could go wrong for British Airways (BA), they usually did: A global financial crisis set against BA’s high exposure to the premium business travel market which resulted in large losses. Endless merger talks with…
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Delta Air Lines: Innovative Airlines 2012
This article is re-published with kind permission of “www.airlinetrends.com”. Delta Air Lines has again earned a top 5 finish on our ranking of most innovative airlines, thanks to a number of ongoing and innovative investments that, in Delta’s words, have the aim of “building a better airline, not just a bigger one.” On the heels…